Released on: May 8, 2008, 9:39 am

Press Release Author: Industria

Industry: Telecommunications

Press Release Summary: Focus on the User Experience leads to breakthrough
developments in browser based middleware solutions

Press Release Body: Industria announced today that the company has teamed up with
Ekioh, a leading browser developer based in the UK, to further streamline and
improve the efficiency of the Zignal client. Ekioh will provide an SVG browser on
top of which Industria's IPTV Zignal client will run, a combination that first
debuted at the IPTV World Forum this spring.
Zignal is a software platform for screen-based entertainment and information
services on fixed, mobile and converged networks. The platform's user interface
significantly improves interactivity with users, and enables operators to deliver
new revenue streams on fixed, mobile and converged networks.

Ekioh's SVG browser has been designed specifically for set top boxes and uses the
latest web 2.0 standards. It outperforms existing STB UI browsers by concentrating
on features required for user interfaces. Integrated JavaScript allows Zignal to be
seamlessly transferred from running on an HTML browser to SVG.

"Industria has been investigating alternative browser technology since realising
that browser-based IPTV portal solutions would suffer on HD devices." says Industria
CTO Stefan Baxter. "Based upon Ekioh's expert knowledge of devices used in the IPTV
space and browser technology, they have managed to build a unique browser that
renders SVG [Scalable Vector Graphics] faster than anything we have previously
experienced. We now have the tools required to deliver a fast and intuitive user
interface that is 'true to the TV experience.'"

\"The Zignal client is a great example of how a fast, clean user interface should be
designed. The Industria team have used open standards to create a visually
impressive, high-definition layout with blistering performance,\" says Ekioh CEO
Piers Wombwell.

About Industria

Industria, a leading specialist in IPTV solutions, is a 2006 Red Herring 100 Europe
award winner. Its Zignal services management platform has revolutionised the
convergence of rich media content with many common consumer devices, including PCs,
mobile phones, handheld computers and television sets.

The company's products include Industria Digital Living, a highly successful and
proven end-to-end solution designed to efficiently and effectively provide new
operators, investors and property developers with the full range of services,
equipment and solutions necessary to build a network from scratch.

With global offices based in Iceland, Ireland, China, Bulgaria and the UK, the
company's extensive partner base and membership in several global technology and
business forums make Industria an indispensible provider of carrier-grade solutions.
Industria.com

About Ekioh

Ekioh designs and develops user interface software for embedded systems. The Ekioh
UI Engine delivers fast, responsive user interfaces, and the Ekioh Browser is an
advanced web browser supporting the latest HTML standards.

Based in Cambridge, UK, Ekioh makes it easy to develop compelling user interfaces
for consumer devices. The Ekioh team has many years of experience developing user
interface software for embedded systems, including JVMs and JavaTV, HTML and SVG.
Ekioh.com


Web Site: http://www.industria.com

Contact Details: Industria
Corporate Communications
media@industria.com
+354 559 2000

Ekioh
Piers Wombwell
piers@ekioh.com
+44 1223 858031